Brand Story 品牌故事

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The name Yuan Cha is derived from a famous proverb, 『掘井之人,飲水思源』. The proverb asserts the values of respect and appreciation for the humblest beginnings, and imparts gratification for life’s simple enjoyments.  At Yuan Cha, we live and play by these same values. Treating each tea leaf and cup of tea with utmost respect, in appreciation of the pursuit of quality from “farm to cup”.

Tea is also known to naturally contain “tea polyhenols”, and it is said that a cup of tea a day can boost vitality and give energy. Inspired by the culture of tea enjoyment in Taiwan, Yuan Cha believes that good tea bridges conversations and cultivates relationships.

Armed with a purpose to deliver quality tea experiences through careful sourcing from the best plantations in Asia and attention to detail when it comes to brewing, Yuan Cha promises to serve the best cup of tea for all to enjoy, while advocating the importance of bonding with family and friends.

品牌故事

掘井之人,飲水思源

源茶-便是以這樣的理念與精神為大眾服務。每一片茶葉、每一杯好茶,都是我們費盡心血走遍全亞洲尋找而來。我們認為不論是員工對企業本身也好、企業對普羅大眾也好,都值得喝上一杯好茶。茶本身對人體極有益處,其中所含有的茶多酚是其他飲品所沒有的元素,一天一杯好茶、一天一身的好元氣!

在台灣,喝茶就像一場朋友間的溝通、關心。三五好友相約就談天說地起來了!彼此聊聊最近的近況、各方面的情形,茶-就像一個溝通的媒介,把人與人的心串起來、把人與人之間的距離拉近過來,形成一股濃濃的人情味。是這樣的體會,我們將台灣特有的「茶文化」加入源茶的元素當中,希望每一位顧客喝到源茶的產品都能感受我們是將您當成朋友般的款待與細心!每一杯送出去好茶,都有源茶濃濃的人情味與心意!

源茶-立足於品質,放眼全世界!不僅僅是茶,我們更提供多樣化健康取向的產品,讓您喝得放心、喝出活力!是為了服務大眾的心,驅使著我們前進的動力。在源茶的世界裡,沒有任何顧客差異,只有做出更好的飲品讓您選擇。一如我們的品牌『源茶』-源自一杯生生不息、值得流傳的好茶!當您輕啜一口好茶時,也誠摯的希望您能細細品味我們擇善固執的心意。